How Do Wrong Addresses Cost Your Business?

Whether you are running an online store or an e-commerce platform, mailing materials out to customers is undoubtedly a key element of your business model and marketing strategy. However, the costs associated with shipping errors can be incredibly damaging to your bottom line.


The problem is that most businesses don’t fully understand the extent of these costs and underestimate how devastating a single error can be. The truth is that when it comes to inaccurate addresses, the costs go far beyond wasted printing and postage expenses. Invalid data affects multiple areas of a company’s operation and if left unchecked, can create massive problems down the road.

Address verification Software is a powerful tool that can dramatically cut down on reshipping fees, lost orders and inaccurate customer records. In addition, a reliable address verification solution can update old records and help reduce the number of duplicate addresses on your database. This can reduce data entry errors and make it easier for customers to find what they need.

There are a variety of reasons why mail is delivered to the wrong address, including human error, misreading or misinterpreting the address, incorrect sorting at postal facilities, and even weather conditions that may cause delays. As a result, it is important to double-check the addresses before sending any valuable information to ensure that your package gets to the right place.

The best way to eliminate address errors is to capture accurate data at the point of entry. With address verification, you can ensure that your customers’ addresses are correct before they are saved to their e-commerce profiles or added to their mailing lists. This can drastically reduce the amount of incorrect information that is stored and subsequently used to send out marketing messages or packages, thus saving you time and money and improving the overall customer experience.

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